Feb
18
Chrysler Preps Shift of Digital Duties to SapientNitro
Posted in: Uncategorized
NEW YORK (AdAge.com) — Chrysler is prepping to name SapientNitro its digital agency of record for all automotive brands, replacing Omnicom Group's Organic, executives familiar with the matter say. The shift to the independent network represents the latest chunk of Chrysler business to leave Omnicom after a series of creative and media agency reviews the car maker initiated last summer.
Post a Comment