Feb
15
Oscars Call Mechanic to Soup Up Broadcast
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — Ad Age caught up with Mr. Mechanic just days after this year's nominations were announced to get some insight into his plans to reach younger viewers, why 2010 won't be the year for a Twitter integration at the Oscars and why advertisers should bank on a big audience for this year's show.
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