Jan
27
Finding the Real Bottom Line
Posted in: Uncategorized
Pro bono efforts for worthy causes make us feel great, but do they also reveal a need that we have to feel better about what we do? Given today's advertising work force of socially aware young talents, agencies that want to be successful must start helping all clients find their "noble purposes" — a meaning for their actions that transcends merely making money, says BBDO North America's Nick Bartle.
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