Dec
18
GM Hands Publicis Chevy Work for Olympics
Posted in: UncategorizedDETROIT (AdAge.com) — General Motors Co.'s Chevrolet tapped Publicis to handle the work for three models that will air during the Winter Olympics. The win came after a review that included longtime incumbent Campbell-Ewald, Warren, Mich.; Interpublic Group of Cos. sibling McCann Erickson, Birmingham, Mich.; the Dallas and Seattle offices of Publicis; plus MindMeld, Dallas, a startup by GSD&M founder Tim McClure, according to two executives close to the matter.
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