Dec
14
Memo to Comcast: How to Fix NBC
Posted in: Uncategorized
NEW YORK (AdAge.com) — Weighed down by lackluster programming and declining ratings, NBC has been a problem for many different people: programming honchos Kevin Reilly and Ben Silverman; NBC Universal CEO Jeff Zucker; GE chief Jeff Immelt; and even one-time top-rated late-night comic Jay Leno. Now the hot potato is soon to be passed to Comcast — which, oddly enough, doesn't see the broadcast network as a burden at all.
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