Dec
10
Chrysler Puts Interactive, Social-Media Duties up for Review
Posted in: Uncategorized
NEW YORK (AdAge.com) — One of Omnicom Group's last chunks of business with Chrysler is currently up for review. The carmaker has circulated request for proposals for long-term interactive marketing duties as well as a social-media project to agencies including independents Sapient and AKQA, and Publicis Groupe's Razorfish. The incumbent, Omnicom's Organic, is defending its digital agency-of-record duties for the Dodge Ram, Jeep and Chrysler brands, according to executives familiar with the matter.
Post a Comment