Dec
10
HP in Search of Agency for Branding Project
Posted in: UncategorizedNEW YORK (AdAge.com) — Hewlett Packard is reaching out beyond its agency of record, Omnicom Group's Goodby Silverstein & Partners, for a branding project, and the tech marketer has contacted a mix of hotshot and traditional creative and digital agencies to contribute ideas, executives familiar with the situation said.
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