Nov
19
MillerCoors, TiVo Team Up to Tackle NFL Time-Shifting
Posted in: Uncategorized
CHICAGO (AdAge.com) — In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."
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