Nov
11
Schering-Plough’s $10M Experiment With Digital Out-of-Home
Posted in: Uncategorized
LOS ANGELES (AdAge.com) — When Schering-Plough, the pharmaceutical/packaged-goods giant behind brands like Claritin, Dr. Scholl's and Coppertone, sought to move $8 million to $10 million of its $372 million TV ad budget into digital out of home earlier this year, vendors were eager to accommodate them.
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