Nov 04

Are Family-Friendly Shows a Better Environment for Ads?

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NEW YORK (AdAge.com) — Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family viewing, the answer is a resounding yes.

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