Smart: Balloon, Marshmallow, Egg

Smart_Balloon_Reprint

Smart_Marshmallow_Reprint

Smart_Egg_Reprint

“Tougher than it looks. Smart.”

Advertising Agency: BBDO, New York, United States of America
Chief Creative Officers: David Lubars, Bill Bruce
Creative Directors: James Clunie, Pierre Lipton
Copywriter: Pierre Lipton
Art Director: James Clunie

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