Feb
27
Better Targeting Through the Local Newspaper
Posted in: UncategorizedCHICAGO (AdAge.com) — A media-buying firm claims to have cracked the code on buying print ads at a sub-ZIP code level. Interpublic Group of Cos.-owned Newspaper Services of America has developed an analytical tool to help clients — which include Home Depot, Sears, CVS and Bridgestone — target consumers through a narrower geographic lens than has been previously available.
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