Oct
05
Cotton Defends Relevance With Legacy, Innovation
Posted in: Uncategorized
NEW YORK (AdAge.com) — Ric Hendee is passionate about cotton, right down to his shirtsleeves. And he's harnessing a mix of traditional and digital tools to champion the natural fiber. In an interview with Ad Age, Mr. Hendee detailed Cotton Inc.'s online-marketing strategy, its efforts to reach 18- to 34-year-old women and why it could have synthetic-fiber-makers sweating.
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