Oct 02

Watching Consumers Who Are Watching Themselves Get Watched

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You've probably read a bit about a new study/survey released this week titled "Americans Reject Tailored Advertising and Three Activities That Enable It." (Attention Marketers: The long version of the title is "Contrary to What Marketers Say, Americans Reject Tailored Advertising and Three Activities That Enable It.") It was the result of a collaboration between researchers at the University of Pennsylvania and the University of California, Berkeley; you can download a PDF (for free) here. Thus this week's Trendrr chart (or chart set, actually), which takes a look at online buzz — among both mainstream media and blogs — about the issue.

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