Hasta La Creative!

It's been a great month for Sharon Waxman and The Wrap, the entertainment-industry news site she launched in January. The Wrap announced a content partnership with Microsoft's MSN — with stories from The Wrap getting distribution throughout Microsoft's various entertainment destination properties — which should significantly boost traffic to Waxman's site. Waxman, who serves as the site's editor in chief, intends to continue to expand beyond trade reports with entertainment news that appeals to a wider, non-pro audience. For this latest edition of Dumenco's Media People — a continuing series of conversations with media grandees — I had tea with Sharon Waxman in Manhattan during one of her recent business trips to the city, and she shared her thoughts on being a print journalist turned web entrepreneur.