Sep
21
How PR Chiefs Have Shifted Toward Center of Marketing Departments
Posted in: Uncategorized
NEW YORK (AdAge.com) — When a crisis hits, it's the in-house communications and PR specialists that take the lead in formulating a communications strategy. But with the rise of social media and the need for ultra-quick turnaround in creating and launching campaigns, could the day soon come when internal PR departments are steering the marketing ship full time?
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