Sep
10
The Perils of Dog Food Marketing
Posted in: Uncategorized
Most companies have at least two kinds of customers, the ones who use their products or services and other ones who are buyers, distributors or advertisers. Often those other customers seem more important, because they make decisions that affect hundreds of sales or thousands of dollars. But dog food marketers, beware. The more time you spend on the needs of the non-user customer, the less you are focusing on the user of your products and the more vulnerable you become.
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