Aug
17
The (Media) World’s Gone Mad
Posted in: Uncategorized
MINNEAPOLIS (AdAge.com) — While Nielsen ratings reports are a whole lot quicker than in Don Draper's time, Madison Avenue still has to wait a day for data to officially gauge how "Mad Men" did in its season-three premiere. But preliminary data show that the show — which has been more of a cultural than a commercial hit in its first two seasons — increased its total viewers by a third and was up as much as 71% in the ad-centric 18-to-49 demographic.
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