Hasta La Creative!

There's something a little heartbreaking about the very existence of "And Then There's This: How Stories Live and Die in Viral Culture," by Bill Wasik. After all, it's a meditation on living, breathing virality that resides between the hard, dead covers of a book. For this latest installment of Dumenco's Media People — an ongoing series of conversations with media grandees — I took Bill Wasik out for tea recently in New York City, near the headquarters of Harper's Magazine, where he's a senior editor, to attempt some … interactivity with the living, breathing social-media observer and mischief maker.