Aug 04

Haagen-Dazs Extends Its Honey-Bee Efforts

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Haagen-Dazs, which has been winning awards with its "Help the Honey Bees" campaign from Goodby, Silverstein & Partners, is hooking up with ExperienceProject.com for a new social-networking effort designed not only to educate people, but also to persuade them to take active steps to help save honey bee colonies.

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