Time Warner Links With Comcast for TV Everywhere Trial

NEW YORK (AdAge.com) — TV Everywhere, Time Warner's industrywide initiative to make cable-TV programming available on an on-demand basis online to any multichannel subscriber, has its first distribution partner. Cable operator Comcast will test TV Everywhere's authentication technology, beginning with a technical trial in July in which 5,000 subscribers will be able to view programming from Time Warner's Turner networks TNT and TBS through Comcast's On-Demand Online service.

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