Jun
24
Re-envisioning Media Agencies at Publicis
Posted in: Uncategorized
NEW YORK (AdAge.com) — What's the future for media agencies in a 2.0 world where marketers communicate directly with their consumers? That was one of the issues Tim Hanlon addressed at the recent Advertising 2.0 conference. He's managing director of VivaKi, the year-old Publicis entity that's an investment arm and think tank for new digital-marketing strategies. It's re-envisioning what a media agency is.
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