Jun
23
Introducing Twitter Monthly, the Lifestyle Mag for Twitterers
Posted in: Uncategorized
Sometimes a little gallows humor goes a long way. Last fall, Aaron Gell, the newly unemployed executive editor of Radar magazine — Radar had just folded a third and final time — started up a tongue-in-cheek alternative to ASME, the American Society of Magazine Editors. Gell called his group ASSME — the American Society of Shitcanned Media Elites — and immediately hit a nerve. I talked to Gell about the group on the eve of its June 24 Swag-a-Thon, a benefit for Housing Works, a New York charitable organization, about how a joke could grow into a real group.
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