Jun
22
Recession Renders Many Marketers’ Databases Useless
Posted in: Uncategorized
NEW YORK (AdAge.com) — Customer databases, which cull years of spending and behavioral information to try to boost conversion and revenue, have long been a staple for marketers in industries such as travel, hospitality, retail and financial. But what happens when a massive disruption — say, a meltdown of the economy — alters consumer behavior so dramatically that it renders historical data useless?
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