Jun
08
Toyota and Telemundo Team to Embed Texts in Telenovela Opening
Posted in: Uncategorized
NEW YORK (AdAge.com) — Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New York, the heroine Manuela zips through Times Square in her Toyota Venza past the landmark giant electronic billboard. Thanks to Toyota, the Jumbotron flashes a different message texted in by a Telemundo viewer.
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