Jun
05
NPR’s ‘Planet Money’ Makes Deal With Rebranded GMAC
Posted in: Uncategorized
NEW YORK (AdAge.com) — Starbucks' sponsorship of MSNBC's "Morning Joe" was all the chatter this week, but it turns out the coffee chain isn't the only marketer aligning itself closely with news. Ally Bank, the new name given to the recently rebranded GMAC Bank, has signed on as the exclusive sponsor of NPR's "Planet Money," a rare contextual sponsorship deal for the public radio company.
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