May
29
CMO Council: Lawyers Alone Not Best Solution to Digital Attacks
Posted in: Uncategorized
NEW YORK (AdAge.com) — A new CMO Council study reports that digital attacks are the greatest threat facing marketers today but that many still aren't doing enough about it. It says phishing attacks against financial services marketers increased by 51% alone in the last half of 2008. The Council also argues that granting legal departments exclusive jurisdiction over the problem is not an effective solution.
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