May
18
Taking Online-Ad Measurement Beyond the Click
Posted in: UncategorizedNEW YORK (AdAge.com) — There is no one answer to how to best measure online advertising. But it's becoming increasingly clear that in an era defined by deeper and better analysis of online data — the Google-ification of online advertising — many marketers are betting on a familiar-looking model: Do the ads move those more-traditional metrics, such as consideration and intent to purchase?
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