Apr
13
Don’t Judge This Ad by Click-Through Rate
Posted in: UncategorizedI saw a wonderful commercial recently. It was called "Really?!" and produced by O'Grady Meyer for Gerber, makers of baby cereal, juices, and toddler food, among other items. It had everything a TV spot could ask for: it was thought-provoking, it questioned people's assumptions in a way that was useful for the company brand and it was the epitome of that all-important "buzz." But this commercial didn't appear on TV. It was a video clip on YouTube.
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