Feb
15
EA gets inspired by eHarmony commercials
Posted in: UncategorizedElectronic Arts has some fun spoofing the eHarmony.com campaign in a collection of new spots promoting its Burnout Paradise driving game. See a bunch of the ads here, in which couples laugh about how they found compatibility largely through “T-boning†and “rear ending†each other (in the game). According to EA, “with furious online gameplay and the dimension of ‘mugshot swapping,’ this seamless open-world is fertile ground for meeting new people fast … real fast.†Dr. Neil Clark Warren would not approve.
—Posted by Tim Nudd
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