Feb
09
Del Monte’s Pearce Puts Priority on Pups
Posted in: Uncategorized
CHICAGO (AdAge.com) — Bill Pearce, senior VP-chief marketing officer, Del Monte Foods, recently found as part of consumer research that consumers will sacrifice what they put on their own plates before trying to save pennies on Fido's treats. As a result, he's putting the company's Pup-Peroni dog treats on TV for the first time.
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