Feb
03
The Top Five Most ‘Emotionally Engaging’ Super Bowl Ads
Posted in: Uncategorized
NEW YORK (AdAge.com) — Media-research firm Innerscope, which gauges emotional response through biometric vests, concluded that the most "emotionally engaging" ads — surprisingly or not — were those that in one way or another channeled concerns about the economy. That Career Builder and Cash4Gold ranked highest in the firm's subconscious scale only speaks to what many already know; people are worried about their finances.
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