Feb
02
Super Bowl Advertisers Paid More, Got Less
Posted in: Uncategorized
NEW YORK (AdAge.com) — Will the advertisers of Super Bowl XLIII be happy in the knowledge that they paid more for less? NBC said it sold out its entire available ad inventory on the Super Bowl last night, notching $206 million, up from $186.3 million sold by News Corp.'s Fox for the 2008 game, according to TNS Media Intelligence. But ratings were down from last year's record-setting telecast on Fox.
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