Sep
04
The ‘Election as Entertainment’ Approach Is Engaging But Risky
Posted in: UncategorizedThe U.S. election charges full steam ahead now that both conventions are over, as “We the People” anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing. While political campaigns have long utilized data-driven targeting and sophisticated marketing techniques (as seen with Cambridge Analytica’s…
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