Aug 14

Starbucks’ New Boss Brian Niccol Is the Latest CMO-to-CEO Success Story

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Starbucks has joined the growing list of brands putting former marketers in the top seat, hiring former marketer Brian Niccol as chief executive and chairman. Niccol has served as Chipotle’s CEO since 2018. Before that, he was CEO at Taco Bell–a role he took on after serving as chief marketing officer and later president of…

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