Jan
29
MRI Starch Ad-Engagement Reports: The Best of Holiday Ads 2008
Posted in: Uncategorized
NEW YORK (AdAge.com) — Which print ads performed best during the 2008 holiday season? MRI Starch Communications, a specialist in print-advertising research, has developed an "engagement score" to help identify the best performing print ads out there. See what marketers such as Kraft, Hershey, Ghirardelli and Campbell did to get people to pay attention to their holiday ads. One common thread: recipes, recipes, recipes.
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