Jan
26
Publicis Lands Carrefour’s Global Business Account
Posted in: Uncategorized
NEW YORK (AdAge.com) — Publicis Groupe won the $1 billion global business for Carrefour without a pitch after Chairman-CEO Maurice Levy led a presentation to a former client, Lars Olofsson, who joined Carrefour this month as the supermarket giant's new group CEO. The account was handled mostly by Havas' Euro RSCG network, though Havas Media will continue as the media unit.
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