May 04

Weed in Your Feed: Twitter Expands Rules for Cannabis Ads, but Industry Reaction Is Mixed

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Shortly after running its first paid ads on Twitter this spring, cannabis conglomerate Curaleaf saw its following on the platform balloon by 300%, while its competitor Trulieve got a 214% boost in its web traffic. Senior leaders at both companies hailed the newfound ability to buy media on the popular but problematic social channel, which…

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