Jan 10

Streaming in the FAST Lane: How AVODs Are Giving TV Back to the Advertisers

Posted in: Uncategorized

When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD subscriptions are declining, according to a Q3 analysis by Kantar, and growth is coming from platforms that have a combination of both SVOD and AVOD/FAST…

Related posts:

  1. Q&A: Scott Rogowsky on Using His Improv Background to Become the Hottest Mobile Personality After more than a decade struggling on the stand-up circuit,...
  2. Adweek’s 2022 Outlook for Media, Marketing and Tech Over the last 22 months of unprecedented change across media,...
  3. To Find Growth on TikTok, Marketers Need to Think Granular and Niche Over the past two years, TikTok has triggered a fundamental...
  4. More Mainstream Brands Are Finding Harmony on Discord It’s a Thursday afternoon, and around 3,000 streetwear fanatics are...
Tags:
No Responses to “Streaming in the FAST Lane: How AVODs Are Giving TV Back to the Advertisers”

Post a Comment