Dec
12
Why PointsBet Is Resorting to Shock Marketing Like the Drew Brees Lightning Strike Stunt
Posted in: UncategorizedMost brands don’t deliberately try to attract controversy through their advertising. But sports betting brand PointsBet Sportsbook bucks that trend with its messaging, and it doesn’t plan on stopping anytime soon. To further the brand’s growth in the U.S. sports betting, it recently hired Dublin-based creative agency The Tenth Man for a year. The agency…
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