Sep
07
Road to Brandweek: Pepsi Blurs the Lines Between Virtual and Physical Worlds
Posted in: UncategorizedAs brands continue to grapple with where they fit into cryptocurrency-adjacent trends, from non-fungible tokens (NFTs) to the metaverse, PepsiCo CMO Todd Kaplan has worked to make sure the food and beverage giant isn’t left behind by this fast-changing technology. Kaplan has overseen a series of NFT releases called Pepsi Mic Drop that also seek…
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