Jun 06

Misinformation Woes Persist for Advertisers

Posted in: Uncategorized

New data from Integral Ad Science found misinformation is the most important brand safety issue for advertisers, yet not enough of them have the proper guidelines to counter it. Top line IAS surveyed 502 U.S. media experts. Almost three quarters (73%) agree or strongly agree that ad buyers and sellers must actively avoid misinformation and…

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