May 05

FuboTV Rolls Out Custom Audience Targeting, New Original Programming at NewFronts

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FuboTV wants marketers to go where the eyeballs are, and is debuting custom audience targeting across its entire portfolio of content. During the company’s virtual NewFronts presentation Thursday, fuboTV is set to reveal custom audience segments informed by viewership behavior using first-party data. The company can now target users based on the exact content and…

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