Apr 04

Consumers Don’t Believe Brands’ Sustainability Claims. New Guidelines Aim to Dismantle Greenwashing

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Marketers have a problem: People don’t believe the claims they make on sustainability. Now, new landmark global guidance aims to solve this issue, giving brands a framework to ensure assertions they make around the environment are credible. The World Federation of Advertisers (WFA) has worked with global regulators and brand leaders to publish six recommendations…

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