Hasta La Creative!

It’s the end of the year, which means it’s time for lists. Here’s AgencySpy’s list of the 10 Worst Broadcast Ads Of 2008. Runner-ups include the Beyonce upgrade commercial for DirectTV (way to cheapen yourself superstar), the Royal Caribbean spots featuring pirates, and the Activa ads featuring Jamie Lee Curtis. Enjoy!

10. The Jerry Seinfeld/ Bill Gates combo makes our top ten list not for the reason you may think (too long, too byzantine in purpose), but because Microsoft and Crispin pulled the ads before anyone could get the punch line. The cost of the series was beyond expensive and you yanked it? Because some bloggers and consumers were confused? Weak. Weak. Weak. You guys had a plan. You should have stuck to it.

9. This Saatchi and Saatchi ad for JC Penney makes me want to shut my laptop in despair. The whole Breakfast Club thing? Listen, let me point out just a few of the ways in which this ad sucks:

I rang up my 14 year old niece to ask her if she knew what the Breakfast Club was. She blanked me. She was like, “Let me Google it real quick. It’s a movie right?” Who is the target here? That said, if you’re going to make that allusion to a bunch of 13 and 15 year-olds, then you best make sure they understand what you are alluding to. Idiots. The remix of the iconic song “Don’t You Forget About Me” from Simple Minds? It sucks. For reals. The whole movie plot crushed into 60 seconds? That idea also royally sucks. If I hadn’t seen the original movie a billion times, it would make zero sense. Even then, this rushed through version has gaping holes in the narrative. Note: I’m using the term narrative very lightly. This is more like a set of Flickr images playing on the slideshow function. The Breakfast Club was genius for its angst, for its translation of the “horror” of being a teen. This is just sugar and Care Bears, which distorts the whole concept. Blech.

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