Aug 31

Lone River Launches First National Ad Campaign, Starring Yellowstone’s Ryan Bingham

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Lone River Ranch Water, acquired six months ago by liquor giant Diageo, launches its first national advertising this week as the tequila-inspired hard-seltzer competitor has expanded its distribution to nearly every U.S. state. The young brand, founded by a former account director at creative agency Anomaly, puts riding, roping, cowboys, cowgirls, country music and decorated…

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