Feb 11

PepsiCo Moves Propel Water Brand to Goodby

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SAN FRANCISCO (Adage.com) — PepsiCo's Gatorade has shifted duties for its $70 million Propel enhanced-water brand to Omnicom Group's Goodby, Silverstein & Partners, San Francisco, from sibling Element 79, Chicago, a spokeswoman for the marketer said.

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