Feb
11
All Bow To Mighty Data
Posted in: UncategorizedWhen Ad Age runs a headline like this:
DraftFCB Bolsters Analytics Practice
there shouldn’t be anything funny about it.
After all, clients demand ROI and if agencies can provide it, more power to them.
But one half of DraftFCB used to be able to sell ideas that a CMO didn’t need a computer print out to analyze.
Therefore, there is something funny about the headline and the story behind it.
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