Aug 13

Walmart Consolidates Media and Creative Accounts with Publicis Groupe Win

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Walmart has named Publicis Group as its lead $600 million media planning and buying partner in the U.S., consolidating its creative account in the process. The appointment process, conducted by MediaLink, saw Publicis beat out rival holding companies, having worked with the retail brand on its creative account for the last five years. Walmart is…

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