Jul
27
Tokyo Olympics Primetime Ratings Stumble, But NBCU Still Eyes Big Ad Revenue
Posted in: UncategorizedThe Tokyo Olympics are not immune to the decline in ratings that have plagued other major sports and entertainment events during the past year, with the Games’ early primetime ratings down approximately one-third compared to the 2016 Rio Olympics. Friday’s opening ceremony was watched by around 17 million U.S. viewers, a figure that includes audiences…
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